Wednesday, September 19, 2012

Gallery Pricing Philosophy

As I noted in my previous post, one of my images has been accepted into a gallery exhibition in Carmel, California.  All images submitted to the exhibition had to be for sale and arrive at the gallery framed and ready for hanging.   The gallery also set a minimum price for any photo in this particular exhibition.

I like that.

I've been in a few gallery shows for my textile art,  but I don't recall ever being asked to adhere to a minimum pricing philosophy.  I wonder why that's the case?

In this particular instance, I think the gallery is being very smart and supportive of the artists. First, they want to establish an implied value to all the artworks selected.  The gallery doesn't want anything to appear "cheap".  The exhibition has consistency among the works.   Second, the gallery knows what the market will bear in the area it serves and that's very good intel.  And third, they are setting themselves up as a seller of highly valued art -- they look more prestigious to buyers -- and that will look very good on my resume.

For what it's worth, I hope galleries that host fiber art exhibitions will consider doing the same.  It's clear that other parts of the art community are doing it and I believe there's merit in it.

What do you think?

1 comment:

Cindy Green said...

I agree! It seems more fiber arts venues should take on that philosophy.